8 benefits of syncing order tracking information with PayPal

published on 25 August 2023

One effective way to achieve this is by using SyncPal to sync order tracking information with PayPal. By doing so, you can enhance the overall shopping process for both buyers and sellers.

In this article, we will explore eight reasons why syncing order tracking information with PayPal is essential for businesses today.

1. Lower your account reserves

By syncing order tracking information with PayPal, you can lower your PayPal account reserves. This can significantly boost cash flow in your business and pave a way for financial flexibility.

According to PayPal, "According to PayPal, by syncing order tracking information with PayPal, you will improve your PayPal merchant record and reduce, or even completely remove the funds in the rolling reserve on your PayPal account.

Source: PayPal
Source: PayPal

In the fast-paced world of e-commerce, giving customers a smooth and transparent shopping experience is important for businesses that are aiming for success.

  By reducing the amount held in reserves, you can access a larger portion of your sales revenue immediately, allowing you to invest in business growth, cover operational expenses, or seize new opportunities.

Consider this example, A financial research firm found that businesses that lowered their PayPal account reserves experienced a 25% increase in available cash flow over a six-month period. By reducing the reserve requirement from 20% to 10% of their average monthly sales, these businesses were able to access an additional $50,000 on average, enabling them to invest in marketing campaigns, hire new staff, and expand their product lines.

Know Why PayPal puts funds in reserve

2. Enhanced customer experience

When customers make purchases online, they eagerly anticipate the timely delivery of their products. By syncing order tracking information with PayPal, you provide buyers with real-time updates on the status of their orders.

This enhanced transparency builds trust and satisfaction among customers, leading to a better shopping experience and increasing the likelihood of repeat purchases.

According to a recent survey conducted by E-commerce Platforms, 90% of online shoppers consider order tracking as a critical feature in their buying decisions. Moreover, a study by Pitney Bowes found that 97% of consumers expect to receive real-time tracking updates for their online orders.


Let’s take your example, you are an avid online shopper. You place an order for a pair of running shoes from an e-commerce store that syncs order tracking with PayPal. Throughout the delivery process, you receive real-time updates on your order's status, including shipping and delivery times. This transparency builds trust and excitement as you eagerly await the arrival of your new shoes.

3. Reduced customer inquiries and support requests

Frequent customer inquiries about order status can overwhelm your customer support team and hamper their productivity. However, by using SyncPal to sync order tracking information with PayPal, customers can effortlessly check the status of their shipments on their own.

This leads to a decrease in support requests, allowing your team to focus on resolving more critical issues and delivering exceptional customer service.

An analysis by Zendesk, a customer service software company, reveals that businesses experience a 42% reduction in support tickets when customers have access to order tracking information. Additionally, a study by Parcelhub found that 60% of customers track their orders on a seller's website.


Consider that you are an e-commerce store owner, who recently synced order tracking with PayPal. After implementation, you have noticed a significant drop in customer support requests related to order status inquiries. Customers can now access their order details directly through PayPal, saving time for you and your support team.

4. Minimized disputes and chargebacks

Syncing order tracking information with PayPal can help minimize disputes and chargebacks, which can be detrimental to your business's financial health. With accurate and up-to-date order status available through PayPal, customers are less likely to dispute transactions, as they have clear evidence of their order's progress and delivery. This proactive approach can save your business time and money in handling disputes.

A study by Chargebacks911 found that businesses can reduce chargebacks by up to 30% by providing accurate order tracking information.


Take your example, you run an online boutique and faced chargeback issues due to customers claiming they did not receive their orders. Upon syncing order tracking information with PayPal, you saw a significant decline in chargeback disputes. With the real-time tracking data, you could provide indisputable evidence of timely deliveries, protecting your business and reputation.

5. Improved seller protection

As an e-commerce seller, you want to protect your business from potential fraudulent activities and unauthorized claims. By syncing order tracking information with PayPal, you provide tangible proof of order fulfillment.

This evidence strengthens your position in case of disputes, giving you improved seller protection and peace of mind.

PayPal reported that sellers experienced a 20% reduction in unauthorized claims after implementing order tracking integration.


Suppose you are a PayPal merchant, and you used to worry about fraudulent claims from customers stating they never received their products. From the time you sync order tracking information with PayPal, you feel more secure knowing that you have concrete evidence of order delivery. This has improved your protection as a seller and has given you the confidence to focus on growing your business.

6. Streamlined order management

Managing orders efficiently is crucial to ensure timely deliveries and customer satisfaction. A report by Statista highlights that 54% of businesses face challenges in handling orders from multiple sales channels.

By using SyncPal to sync your order tracking information with PayPal, you can centralize the order management process, enabling you to monitor and track shipments seamlessly. This streamlines your operations and allows you to focus on other aspects of your business growth.


Consider that you run a thriving online store that receives orders from various platforms. Before syncing order tracking information with PayPal, managing orders was a complex and time-consuming task for you. But after syncing, you could efficiently track and manage all your orders from a single interface, saving time and avoiding potential errors.

7. Enhanced analytics and insights

Data is the backbone of business decision-making. By syncing order tracking information with PayPal, you gain valuable insights into your sales performance and customer behavior.

Detailed analytics on shipping times, delivery rates, and customer preferences can help you identify areas for improvement and optimize your supply chain and marketing strategies.

A study by Deloitte found that businesses with advanced analytics capabilities are 1.7 times more likely to have a competitive advantage. Additionally, an analysis by McKinsey & Company revealed that companies that leverage data-driven insights are 23 times more likely to acquire customers and six times more likely to retain them.


You are an e-commerce entrepreneur, and you always believed in data-driven decision-making. By syncing order tracking information with PayPal, you gained valuable insights into his customers' preferences and shipping patterns. Armed with this information, you optimized your marketing strategies and improved customer satisfaction, leading to increased sales and brand loyalty.

8. Competitive advantage

In a saturated e-commerce landscape, gaining a competitive edge is essential for success. Syncing order tracking information with PayPal sets your brand apart from competitors.

According to a survey by BigCommerce, 78% of online shoppers consider order tracking a crucial factor in choosing a seller. Moreover, a study by Temando suggests that 60% of shoppers are more likely to make repeat purchases if they have an excellent delivery experience. By providing a transparent and convenient tracking process, you can attract more customers and foster loyalty, giving you a significant competitive advantage.


You are a business owner, who operates a fashion store in a highly competitive e-commerce market. You recognized that syncing order tracking information with PayPal would be a differentiator. By providing a seamless tracking experience, you have gained a competitive advantage, attracting more customers and building a loyal following.

In conclusion, syncing order tracking information with PayPal offers numerous benefits for e-commerce businesses. From enhancing customer experience and reducing support inquiries to minimizing disputes and gaining valuable insights, the advantages are substantial. So, take the leap using SyncPal and sync your order tracking information with PayPal today - your customers will thank you, and your business will thrive in the process.